Field guides · 2026

Playbooks from inside the agency.

De faktiska workflows vi använder — för audits, paid media, creative, SEO, GEO och AI-infrastruktur. Skrivna av operatörer, inte thought-leadership-bloggare.

Also new

Fresh this week.

April 2026
NewEnterprise AI

The enterprise AI productivity gap — and how to close it

Why big companies "do AI" but don't get paid for it. The workflow-first playbook behind real 20–30% team-level gains, with citations from Harvard/BCG, MIT/Stanford, McKinsey and NBER.

Published · Read the guide →
01 / 02Paid media

Meta Ads account structure for DTC

The campaign architecture we use on every new Meta account — Advantage+, testing structure, and what to do when learning phase stalls.

In progress
02 / 02Analytics

Server-side tracking without breaking GA4

A minimal setup for CAPI, sGTM, and deduplication that survives iOS updates — and the edge cases that cost us a week of data.

Drafting

Send a short note about your brand, your markets, and your stack — we’ll come back with whether this fits and what version of the system makes sense. First call is a scoping conversation, not a pitch.

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