TikTok Ads for brands that feel native.
Spark Ads, Smart+ Campaigns, TikTok Shop and a creative cadence built for sound-on, vertical-first attention. We treat TikTok as a creative platform with a media engine — not the other way around.
Book a scoping call →What you get.
- A TikTok account structured around Smart+ and Spark Ads — not legacy traffic-objective spaghetti
- Server-side conversion tracking via Events API with deduplicated Pixel and enhanced match
- Creative testing cadence built for the algorithm — UGC, raw, hooks-first, sound-on
- TikTok Shop integration where it makes sense — product catalog, live, affiliate, search ads
- Weekly reporting tied to contribution margin and incrementality, not platform-attributed ROAS alone
- Integrated reporting across TikTok, Meta, Google and CRM so you can read incremental lift
What we run.
Smart+ Campaigns
TikTok's automated campaigns paired with manual lanes for retention and brand. We feed Smart+ a clean signal — proper events, catalog hygiene, broad creative pool — so it can actually optimise.
Spark Ads
Boost organic creator content as ads — yours or partnered creators. Native to TikTok's feed, pulls higher engagement and lower CPM than studio-cut ads. We brief, vet and run.
Events API & measurement
Server-side conversion events through TikTok's Events API, dedupe with Pixel, advanced matching, and offline conversion import for CRM-qualified revenue.
TikTok Shop
Product catalog ads, live shopping, affiliate and search ads inside TikTok Shop. Where the audience is right, the funnel collapses to a single tap.
From relaunch to scaled account.
- AuditEvery campaign, ad group and creative mapped against spend efficiency. Tracking validated end-to-end before touching budgets.
- RebuildAccount restructured around Smart+, prospecting and retention. Creative briefs in motion within the first two weeks.
- ScaleWeekly creative testing — hook, format, sound. Winners promoted as they cross significance; losers paused without drama.
- ProtectMonthly creative refresh plan so the algorithm never starves. Kiri Signal alerts on CPM drift, frequency caps and attribution gaps.
Three ways to engage.
Every TikTok engagement is scoped on the first call. We work best when we can see the full funnel — TikTok, Meta, Google, CRM, product.
Account audit
One-off deep audit of structure, creative, Events API tracking and budget efficiency. Actionable recommendations ranked by expected lift, with a 60–90 day plan.
Performance retainer
Full-service TikTok Ads management with senior hands on the account. Weekly creative and optimisation cadence, integrated reporting with Meta, Google and CRM.
TikTok + paid social
TikTok, Meta and Snapchat as one paid social motion. Attribution stitched, budgets re-balanced weekly across platforms — not month-end.
Things clients ask us.
Do studio-shot ads work on TikTok? +
Sometimes — but they almost always underperform native, raw, creator-led content. Our default is Spark Ads on top of UGC and creator partnerships, with studio cuts as the exception.
Is the Events API really necessary? +
Yes — Pixel-only attribution misses 25–40% of conversions on iOS. We set up Events API with dedupe before optimising budgets on any new engagement.
Do you handle creative production? +
We handle strategy, briefing and review. Production runs through your team, in-house creators, or our partner network of TikTok-native creators. We tell you what works; we expect you to ship it.
What budget size do you work with? +
We work best with paid social budgets of 100k SEK/month and up across platforms. Below that, a consulting engagement usually makes more sense.
How long to see results after a rebuild? +
Smart+ re-learning typically takes 7–14 days. Material impact on CPA and ROAS appears at 3–5 weeks. Premature changes are how TikTok accounts stall.
Should we run TikTok Shop? +
Only if your product, margin and operations support it. We assess fit honestly — TikTok Shop is great for a subset of categories, painful for others.
Other services that compound.
Meta Ads agency
Same team, same creative pool, same attribution model — extended to Facebook and Instagram.
→Snapchat Ads agency
AR-led paid social for Gen-Z heavy categories. Often run alongside TikTok.
→Google Ads agency
TikTok builds demand, Google captures intent. We pair them so neither double-counts.
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