Google Ads agency — ads that actually pay back.
Search, Performance Max, Shopping and YouTube. We run Google Ads to profit, not clicks — with bidding that reads contribution margin, creative testing at cadence, and a feed strategy built for your catalogue.
Book a scoping call →What you get.
- A full Google Ads account audit covering structure, bidding, conversion tracking and creative
- A 90-day plan with profit-weighted keyword coverage and a test cadence that actually clears
- Performance Max structured against your contribution margin — not a single catch-all campaign
- Shopping feed optimisation — title rules, GTIN hygiene, custom labels and merchant-promo attributes
- Server-side conversion tracking with enhanced conversions, offline conversions and CAPI
- Weekly reporting that ties spend back to revenue, not impression share
What we run.
Search
Keyword coverage built from real SERP intent data, not a keyword planner export. Negative lists, match-type discipline and ad-copy testing against your contribution margin.
Performance Max
Structured per product set and margin band. Asset groups engineered for the audience segments that matter, not one catch-all campaign that dilutes signal.
Shopping
Feed rules, custom labels, GTIN fixes and merchant-center hygiene. Standard Shopping and PMax Shopping inventory complement each other — we run both the right way.
YouTube & Demand Gen
When upper-funnel makes sense, we bring YouTube and Demand Gen in with creative that is actually measured against the rest of the account — not as a vanity spend.
From audit to compounding account.
- AuditWe map every campaign, asset group and conversion against your contribution margin. You get a clear picture of where money is leaking and where it compounds.
- PlanA 90-day plan covering account structure, bidding, creative cadence and feed work — priced, scoped and tied to commercial outcomes.
- RunWeekly optimisation, creative testing cadence, feed maintenance and new channel launches. Kiri Signal monitors drift and alerts before you hit the week-over-week dip.
- CompoundEvery cycle feeds the next — audiences, creative and structure all improve with evidence. No campaign reset every quarter.
Three ways to engage.
Every Google Ads engagement is scoped on the first call. No rate-card — we size to your media spend, scope and commercial goals.
Account audit
One-off deep audit of your Google Ads account with actionable recommendations and a 90-day plan. Great before a scale-up decision or after an agency change.
Performance retainer
Full-service Google Ads management. We run, test and report weekly — with senior hands on your account and Kiri Signal monitoring 24/7.
Paid + SEO combo
Paid search and SEO work best together — same query data, same intent map, same team. Paired pricing for brands scaling across organic and paid.
Things clients ask us.
What budget size do you work with? +
We work best with accounts spending at least 100k SEK/month across paid channels. Smaller accounts usually suit a consulting engagement rather than a full retainer.
Do you charge commission on ad spend? +
No. Monthly retainer only, scaled to scope and spend. We have no incentive to push budget for the sake of billing.
Can you fix a Performance Max campaign that is underperforming? +
In most cases yes — we rebuild PMax against margin bands and audience segments. Two-thirds of the PMax audits we run uncover structural issues that explain the underperformance.
Do you handle Shopping feed work? +
Yes, as part of every e-commerce engagement. We use Shopify apps, custom feed rules in GMC and occasionally a middle-tier feed manager depending on catalogue size.
How is server-side tracking set up? +
Google tag server or GTM server-side, enhanced conversions, offline conversion imports and a first-party data layer. We rebuild tracking before touching bids on any new engagement.
Do you work with Google Partner Agencies? +
We are Microsoft Advertising Partners and in progress for Google Partner status. We have direct Google rep access for every client account.