Performance marketing agency for operators.
We run paid, organic, CRM and attribution as one connected engine — not parallel channels with separate reports. Senior operators as your day-to-day contact, AI agents for the mechanical work, your P&L as the scoreboard.
Book a scoping call →What you get.
- A full-funnel audit covering paid, organic, CRM, attribution and conversion flow
- A consolidated reporting view — every channel on the same scoreboard, weighted by contribution margin
- Cross-channel budget optimisation on a weekly cadence — not end-of-month surprises
- A creative cadence that works across Meta, Google and organic — same briefs, reused assets
- CAPI, server-side tracking and CRM-qualified revenue attribution stitched together correctly
- A senior operator as your day-to-day contact — not a pod of juniors on a shared account
What we actually run.
Paid media
Meta, Google, TikTok and YouTube as the paid core. Creative cadence, audience strategy, feed work and weekly optimisation — integrated, not siloed.
Organic growth
SEO, GEO and content paired with the paid side. Same intent map, same query research, same team — organic reinforces paid, not the other way around.
CRM & retention
Klaviyo, HubSpot, CRM flows and lifecycle. Treated as a channel inside the funnel — with budget, creative cadence and weekly reporting like any paid channel.
Attribution
Server-side tracking, CAPI, enhanced conversions, offline conversions and incrementality tests where they matter. We measure what the CFO will defend in a board meeting.
A loop, not a launch.
- AnalyseData, market and customer journey mapped to find where growth compounds — and where the current setup leaks. Contribution margin as the reference point, not ROAS.
- Create & testCreative cadence across all channels. Tests designed for statistical significance, not anecdotal winners. Audience, creative, placement, flow — all on a test plan.
- Scale & optimiseWeekly budget re-balancing across channels. Kiri Signal alerts when a channel drifts — before the week is over, not after.
- CompoundEvery cycle feeds the next. Creative wins reused, audience insights shared across channels, attribution improved on evidence. The motion compounds; the retainer pays back.
Three ways to engage.
Every engagement is scoped on the first call. We work best when we can see the full funnel — and when your team is comfortable acting on the evidence.
Full-funnel audit
One-off deep audit across paid, organic, CRM and attribution. Ranked recommendations, a 90-day plan, a tracked task list in your workspace. Ships in 10–14 days.
Performance retainer
Full-service management across paid + organic + CRM + reporting. Weekly cadence. Senior operators + AI agents. The operational standard for brands scaling seriously.
Managed + always-on AI
Everything in the performance retainer, plus AI agents deployed into Shopify or MCP-enabled stacks for continuous audits and automatic edits.
Things clients ask us.
Do you own every channel or partner for some? +
We run paid, organic and CRM in-house. For creative production, PR, influencer and large-scale video we partner with trusted studios — briefed and reviewed by us.
What does a typical week look like? +
Monday planning + budget re-balancing, Wednesday creative review, Friday performance review + task creation in your workspace. Always-on monitoring runs continuously between.
How do you handle budget changes mid-month? +
Weekly re-balancing is baked into the retainer. Material changes — adding or removing a channel — are scoped explicitly before execution.
Can we pause the retainer in quiet seasons? +
Yes, with a 30-day notice. Many clients run a reduced scope in Q3 and scale up for Q4 peak. We build that rhythm into the plan.
How senior are the operators? +
Every client has a senior strategist as the day-to-day contact — not a junior account manager. We keep the roster deliberately small so this actually holds.
Do you take equity engagements? +
Occasionally, for brands at a stage where it makes sense for both sides. Always alongside a working retainer.