Snapchat Ads for Gen-Z reach.
Snap Ads, Story Ads, Spotlight and AR Lens experiences. The most under-priced Gen-Z attention in paid social — when the creative is right and the funnel is wired up properly.
Book a scoping call →What you get.
- A Snapchat account structured around goal-based bidding — not arbitrary CBO experiments
- Conversions API with deduplicated Snap Pixel and advanced match for iOS-grade signal
- Vertical-first creative cadence — sound-on, Gen-Z native, hooks that earn the swipe
- AR Lens experiences where the brand fits — try-on, world AR, branded effects with measurable lift
- Weekly reporting tied to contribution margin and incremental conversions, not platform-attributed ROAS
- Integrated reporting across Snapchat, TikTok, Meta and Google so you can see where the lift actually came from
What we run.
Snap Ads & Story Ads
Single-asset Snap Ads in feed, multi-card Story Ads in Discover. We brief and run vertical-first, sound-on creative — the formats that actually convert on this platform.
AR Lenses & Try-on
Where the product justifies it — beauty, fashion, accessories — branded AR Lenses and AR Try-on outperform static creative. We brief, build with partners, measure rigorously.
Conversions API & measurement
Server-side events through Snap Conversions API, dedupe with Pixel, advanced match parameters, and offline conversion import for CRM-qualified revenue.
Goal-based bidding
Snapchat's goal-based bidding paired with the right campaign objective per funnel stage. We feed it clean signal — proper events, audiences, exclusions — so it can actually optimise.
From relaunch to scaled account.
- AuditEvery campaign, ad set and creative mapped against spend efficiency. Tracking validated end-to-end before touching budgets.
- RebuildAccount restructured around goal-based bidding, prospecting and retention. Creative briefs in motion within the first two weeks.
- ScaleWeekly creative testing — hook, format, AR. Winners promoted as they cross significance; losers paused without drama.
- ProtectMonthly creative refresh plan so the account never hits fatigue. Kiri Signal alerts on CPM drift, frequency caps and attribution gaps.
Three ways to engage.
Every Snapchat engagement is scoped on the first call. We work best when we can see the full funnel — Snapchat, TikTok, Meta, Google, CRM, product.
Account audit
One-off deep audit of structure, creative, Conversions API tracking and budget efficiency. Actionable recommendations ranked by expected lift, with a 60–90 day plan.
Performance retainer
Full-service Snapchat Ads management with senior hands on the account. Weekly creative and optimisation cadence, integrated reporting with TikTok, Meta and Google.
Snapchat + paid social
Snapchat, TikTok and Meta as one paid social motion. Attribution stitched together, budgets re-balanced weekly across platforms — not month-end.
Things clients ask us.
Is Snapchat still relevant for advertisers? +
For Gen-Z-skewed categories, yes — and it is the most under-priced channel in paid social right now. CPMs run roughly half of Meta in Sweden and the Nordics. The catch is creative: it has to be vertical, sound-on, and feel native.
Are AR Lenses worth the investment? +
Only when the product fits — beauty try-on, eyewear, fashion, accessories. We assess fit honestly and only recommend AR when the lift justifies the build cost.
Is the Conversions API really necessary? +
Yes — Pixel-only attribution misses 25–40% of conversions on iOS. We set up Conversions API with dedupe before optimising budgets on any new engagement.
Do you handle creative production? +
We handle strategy, briefing and review. Production runs through your team, in-house creators or our partner network. We tell you what works; we expect you to ship it.
What budget size do you work with? +
We work best with paid social budgets of 100k SEK/month and up across platforms. Below that, a consulting engagement usually makes more sense.
Should we run Snapchat alongside Meta and TikTok? +
For Gen-Z-heavy categories, yes — it widens the addressable audience and pulls down blended CPM. We attribute properly so the platforms aren't double-counting.
Other services that compound.
TikTok Ads agency
Snapchat's closest peer in paid social. Same creative discipline, same Gen-Z lean.
→Meta Ads agency
Same team, same attribution model — extended to Facebook and Instagram.
→Google Ads agency
Snapchat builds awareness, Google captures intent. We pair them so neither double-counts.
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