Meta Ads agency for Facebook & Instagram.
Advantage+ shopping, CAPI-grade tracking and creative testing at cadence. We build Meta accounts that scale without losing efficiency — and know when to stop scaling before it hurts.
Book a scoping call →What you get.
- A Meta account rebuilt around Advantage+ and tested structure, not legacy campaign spaghetti
- CAPI / server-side conversion tracking with event deduplication and enhanced EMQ
- Creative testing cadence — framework, briefs, production partners and review rhythm
- Audience strategy that works post-iOS 18 — not a nostalgia trip to the 2019 interest targeting era
- Weekly reporting tied to contribution margin, not just ROAS on Meta dashboards
- Integrated reporting across Meta, Google and CRM — so you can actually see what is incremental
What we run.
Advantage+ shopping
Structured per catalogue segment and margin band. We pair Advantage+ with a retention and a prospecting lane so performance does not collapse when iOS loses signal.
Creative testing
A creative framework your team can actually maintain. 1 hero + 2–3 variants per concept, tested against a real statistical threshold — not 20 lookalikes of the same ad.
CAPI & measurement
Server-side events through Conversions API, dedupe discipline, enhanced match parameters, and offline conversion import for CRM-qualified revenue.
Funnel & retention
Retargeting, retention and winback on Meta + CRM. We treat Meta as one channel inside a full funnel — not as a ROAS-only black box.
From relaunch to scaled account.
- AuditEvery campaign, ad set and creative mapped against spend efficiency. Tracking validated end-to-end before touching budgets.
- RebuildAccount restructured around Advantage+, retention and prospecting lanes. Creative briefs in motion within the first two weeks.
- ScaleWeekly test cycle — creative, audience, placement. New winners added as they cross significance; losers paused without drama.
- ProtectMonthly creative refresh plan so the account never hits fatigue. Kiri Signal alerts on CPM drift, frequency caps and attribution gaps.
Three ways to engage.
Every Meta engagement is scoped on the first call. We work best when we can see the full funnel — Meta, Google, CRM, product.
Account audit
One-off deep audit of structure, creative, CAPI tracking and budget efficiency. Actionable recommendations ranked by expected lift, with a 60–90 day plan.
Performance retainer
Full-service Meta Ads management with senior hands on the account. Weekly creative and optimisation cadence, integrated reporting with Google and CRM.
Meta + full funnel
Meta, Google and CRM as one motion. Attribution stitched together, budgets re-balanced weekly across channels — not month-end.
Things clients ask us.
Do you work with Advantage+ or classic manual campaigns? +
Advantage+ is our default for shopping, with manual sales campaigns for retention and one-off pushes. We pick per objective, not per trend.
Is CAPI really necessary? +
Yes — post-iOS 18, pixel-only attribution misses 20–40% of conversions. We set up CAPI with event dedupe before optimising budgets on any new engagement.
Do you handle creative production? +
We handle strategy, briefing and review. Production runs through your team, in-house creators or a trusted partner network. We will tell you what works; we expect you to ship it.
What budget size do you work with? +
We work best with accounts spending 100k SEK/month and up across paid channels. Below that, a consulting engagement usually makes more sense.
How long to see results after a rebuild? +
Advantage+ re-learning typically takes 7–14 days. Material impact on CPA and ROAS appears at 3–5 weeks. We never pull the plug early — that is how accounts stall.
Can you work alongside an existing agency? +
Rarely — split responsibility dilutes creative cadence and attribution. If you are dissatisfied with a current partner, the cleanest move is a transition.